Created in 1875 by Doctor Bernard, a corset specialist, the Aubade brand was founded in 1958, when panties and girdles were essential elements of women’s lingerie collections.
No longer bound by the requirement to provide physical support, Aubade writes the first chapters of its story by offering sensual and glamorous products: lingerie becomes a real weapon of seduction.
Inspired by courtly love, the choice of the name Aubade in itself suggests the game of seduction in French. With its stylistic audacity, its knack for communication and its innovations, the brand helps women to fully appropriate their power of seduction. What about men? They are obviously the (consenting) victims of these romantic games!